Rooted Naturals

Building a cannabis brand rooted in nature.

The Project
Client Rooted Naturals
Location Stoneham, MA
Services Identity, Print Design, Web Design
Team Design

Growing a brand starts at its roots

Rooted Naturals is a CBD extracts brand built around offering the most pure hemp extracts that nature can provide. As a startup, Rooted Naturals approached FCD with a plan to become a leader in the thriving CBD market. With marijuana legalization in Massachusetts came an influx of cannabis companies that care about one thing – making money. 

With clear branding and clean packaging, Rooted Naturals is positioned as a leader in the cannabis industry. The desire to not only help people, but also help reduce the carbon footprint of the cannabis industry by being a pioneer in state-of-the-art natural packaging products exemplifies this.

Approach

Simplicity, clarity, and a tip of the hat to nature.

FCD collaborated closely with Rooted Naturals in order to define their identity. We worked hand-in-hand with ownership to visualize a brand that echoes the need for a clean product and a cleaner environment. A natural extract that uses pure ingredients and biodegradable packaging was essential for their products and thus essential to the overall look and feel of the brand.

Primary Font
Archer
Secondary Font
Gotham
Color Palette
Outcome

A strong contender for a growing market

Rooted Naturals is an up and coming startup. We’re excited to see their growth following their product launch. FCD was able to provide a comprehensive brand identity package based on the Rooted Naturals’ value proposition and aspirational goals, positioning them for success when their product comes to market. 

Want to see more?