Rooted Naturals

Building a cannabis brand rooted in nature.

The Project
Client Rooted Naturals
Location Stoneham, MA
Services Identity, Print Design, Web Design
Team Design

Growing a brand starts at its roots

Rooted Naturals is a CBD extracts brand built around offering the most pure hemp extracts that nature can provide. As a startup, Rooted Naturals approached FCD with a plan to become a leader in the thriving CBD market. With marijuana legalization in Massachusetts came an influx of cannabis companies that care about one thing – making money. 

With clear branding and clean packaging, Rooted Naturals is positioned as a leader in the cannabis industry. The desire to not only help people, but also help reduce the carbon footprint of the cannabis industry by being a pioneer in state-of-the-art natural packaging products exemplifies this.


Simplicity, clarity, and a tip of the hat to nature.

FCD collaborated closely with Rooted Naturals in order to define their identity. We worked hand-in-hand with ownership to visualize a brand that echoes the need for a clean product and a cleaner environment. A natural extract that uses pure ingredients and biodegradable packaging was essential for their products and thus essential to the overall look and feel of the brand.

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A strong contender for a growing market

Rooted Naturals is an up and coming startup. We’re excited to see their growth following their product launch. FCD was able to provide a comprehensive brand identity package based on the Rooted Naturals’ value proposition and aspirational goals, positioning them for success when their product comes to market. 

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